About Us

Transformation Equity Partners is a Secondary Direct Private Equity firm run by experienced operating executives with expertise in business transformation & venture turnarounds.

We acquire stranded mid-stage B2B and marketplace software companies from Venture Capital portfolios that no longer fit the hypergrowth VC model.
We transform stranded VC companies into profitable businesses for PE exit. We engage in special situations, restructurings, and buyouts.
We target investments in the undervalued asset class of orphaned venture-backed businesses.

The venture capital ecosystem creates enormous value. It also leave a lot of money on the table.

35,000 companies were funded by Venture Capital between 2010-2019, comprising $1 trillion in enterprise value.
Fewer than 1% of companies comprise 74% of total value.
11,000 companies in the 2nd quartile demonstrate moderate traction but are not growing rapidly enough for VC’s to continue to invest.

Transformation Equity Partners target companies in the 2nd quartile that are overlooked by venture investors. We implement our 7-step playbook to transform these businesses to positive cash flow for strategic or PE acquisition.

TRANSACTION CRITERIA

$5-50M recurring or repeat revenue
Post series-B or A
#3-5 Market Position
B2B Software, Marketplaces

Team

Jonathan Lu

Principal of Wheelhouse Partners and COO for portfolio companies during the restructuring period
13yrs leadership development experience with P&G. 5yrs startup and early-stage executive experience.
Wrote venture turnaround playbook; serves as Chief Restructuring Officer
M.S., Management from Stanford GSB; B.S., Chemical Engineering from Cornell University

Doron Simon

30yrs executive experience with public growth companies; Nice, Tower Semiconductor, and numerous startups
Strategist and investor who helps companies accelerate growth through well-defined GTM and M&A’s
Strong grounding in execution turnaround and strategic shifts
MBA, Heriot-Watt University and B.S., Technion-Machon Technologi Le’ Israel